Where I come from, and where I'm headed
I started designing over a decade ago, working across agencies and product companies in Bangladesh before moving to Finland. The range, from ride-hailing and food delivery at Pathao, to intranet software at Happeo, to transfer pricing and tax compliance at Aibidia, taught me that good design is less about the domain and more about how precisely you understand the problem.
What I've found consistent across all of it: the harder the problem, the more important it is to slow down, structure the thinking, and separate real constraints from assumed ones. I'm not someone who jumps to screens quickly. I spend time understanding how the system works, who uses it, and what they're actually trying to accomplish, before I start designing anything.
Today I lead product design at Aibidia in Helsinki, building tools used by tax professionals at global companies. It's a space where finance, law, data, and UX all overlap, and I find that genuinely interesting. Outside my main role, I mentor designers through ADPList and occasionally advise early-stage teams on design process and product thinking.
