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Designing
Products
People Love.

I'm Junaed Numan, a Senior Product Designer with 11+ years of experience transforming complex business challenges into intuitive digital experiences.

Junaed Numan
Currently at
Aibidia Oy
Helsinki, Finland
Building with
Figma · Stitch
Claude AI · Vibe code
Junaed Numan
11+ Years of
Experience

Where Strategy
Meets Craft

Senior Product Designer with over 11 years of experience in creating digital products for B2B SaaS, enterprise, fintech, healthtech, HR tech, e-commerce, and compliance tech.

I'm especially interested in simplifying complex workflows and turning difficult business or technical problems into product experiences that feel clear and usable. At Aibidia, I design enterprise workflows for transfer pricing and tax compliance, a space where finance, law, data, and UX all overlap.

My work spans end-to-end product design, from discovery and strategy to interaction design, prototyping, usability testing, and design systems. I've also been building solutions with AI-assisted workflows that reduce manual work and make complex workflows more efficient.

UX Research Interaction Design Design Systems Product Strategy Figma Mobile Design Prototyping User Testing
More About Me View Portfolio

Featured Projects

All Projects
Master File Workflow
View Case Study →
SaaS UX Design

Master File Progressive Workflow

Transforming TPDoc's fragmented master file preparation into a guided, reviewable workflow for transfer pricing teams at Aibidia.

Aibidia Oy · 2026 Case Study
Analytics Filters
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SaaS UX Design

Analytics Advance Filters

Enabling customers to filter analytics by Channels, Posts, Page and Audience attributes — bringing powerful segmentation into a clear, intuitive interface.

Happeo Oy · 2024 Case Study
Admin Settings
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SaaS UX Design

Admin Settings — User Management

UX and functional improvements to streamline user and group management in Happeo's admin panel — reducing admin overhead and improving discoverability.

Happeo Oy · 2022 Case Study

Design Services

End-to-end design expertise — from research and strategy to polished UI and scalable systems.

🔍

UX Research & Discovery

User interviews, usability testing, competitive analysis, and journey mapping to ground design decisions in real evidence.

Maze User Interviews Miro
🎨

Product UI Design

High-fidelity interfaces with strong visual hierarchy, accessibility, and craft — designed in Figma and built for developers.

Figma Accessibility Prototyping

Design Systems

Scalable component libraries and design tokens that align design and engineering, enabling faster, more consistent shipping.

Tokens Components Documentation
📱

Mobile App Design

Native iOS and Android experiences following platform conventions, designed for real-world usage patterns and edge cases.

iOS Android HIG / Material
🔄

Interaction Design

Thoughtful microinteractions, transitions, and motion design that guide users through flows naturally and delightfully.

Micro-interactions Motion Framer
🗂️

Design Process & Strategy

Design thinking workshops, stakeholder alignment, and design critique to help teams build better products collaboratively.

Workshops Critique Roadmapping

What Colleagues Say

"

Working closely with Junaed for two years, I consistently witnessed his outstanding professional capabilities. He has a strong user-centered focus with deep experience balancing user research, market needs, technical requirements, and solution feasibility through iterative improvement.

MR
Mahdi Rahman
Sr. Product Designer & Design System Manager, Happeo Oy
Read full on LinkedIn
"

Junaed is one of the most collaborative and thoughtful designers I've worked with. He consistently delivers great user experiences while keeping engineering constraints in mind. His attention to accessibility and systematic thinking really elevates the quality of everything he ships.

JB
Jamie Baker
Product Lead, Aibidia
Read full on LinkedIn
"

Junaed has an exceptional ability to balance user needs with business goals. Working with him was a pleasure — his research-first approach, clear communication, and design quality consistently raised the bar for the whole team.

Br
Brigitte Baumgartner Garcia
Founder, The Tax Graph
Read full on LinkedIn

My Design Process

A structured yet flexible approach focused on solving the right problems within real-world constraints. I start by building a deep understanding through research, collaboration, and problem framing.

From there, I explore ideas using AI and rapid prototypes to test assumptions early and de-risk decisions. Insights are shaped into clear problem definitions, aligned goals, and measurable outcomes.

I then iterate through design and validation, balancing user needs with business goals while adapting to system constraints. The process ends with high-quality delivery and close collaboration to ensure usability, trust, and real impact.

Design process diagram showing Problem Finding, Problem Framing, Solution Shaping, and Solution Pitching phases

Have a project in mind?
Let's build it together.

I'm selective about the projects I take on — I look for ambitious teams solving real problems where great design can make a meaningful difference.