Master File Progressive Workflow
Transfer pricing documentation scattered across disconnected sections, no sequence, no progress visibility. Redesigned as a guided progressive workflow. 100% task success in Maze testing, 8.8/10 usability score.
Analytics Advanced Filters
Enterprise admins had company-wide analytics but no way to segment it. Designed a unified filtering architecture used by orgs with 46,000+ employees. 100% task success rate, 8.5/10 ease-of-use.
Design System Management at Tixio
Designed and managed a comprehensive design system for Tixio's collaboration tool, empowering fast-growing product teams with consistent components, design tokens, and documentation that bridged design and engineering.
Search & Filters
Search that took 45 seconds on average, with a 25% drop-off rate. Full redesign spanning audit, research, and AI-assisted algorithm scoping. Time-on-task dropped to 7s. Success rate jumped from 60% to 85%.
People Directory
78% of users bypassed the directory entirely. 55% didn't know it existed. Full redesign with filtering, richer profiles, and scalable layout. 70% engagement increase, 25% faster people-finding, 100% client satisfaction.
Admin Settings — User Management
No bulk actions, unclear user status, broken OU inheritance, admins were stuck and support tickets piled up. Rethought the full admin IA and interactions to make routine tasks self-serve.
E-Commerce Web App Redesign. E-Valy
Led the design efforts for E-Valy, a Bangladeshi e-commerce platform, as part of a design consultancy project, redesigning browse, search, and checkout flows.
Restaurant Browsing & Order Process — Pathao Food
Enhancing Pathao Food with better item discovery, improved search, and a smoother order confirmation process, addressing key drop-off points for millions of users in Bangladesh's largest food delivery platform.
Food Delivery Flow — Pathao Drive
The redesigned Pathao Drive app simplifies tasks for delivery heroes, from picking up orders to doorstep delivery, with clearer navigation and fewer taps.